Content Marketing Specialist

Hybrid, Novi Sad, Serbia
Full Time
Mid Level

We are looking for a Content Marketing Specialist to join our team!

In this role, you’ll play a key operational part in creating high-quality, SEO-aligned content that supports our Go-To-Market (GTM) goals.

You’ll be the voice of our brand across digital platforms, crafting compelling stories that establish our positioning, strengthen our digital presence, and resonate with our audience.

This is a highly collaborative role that works closely with sales, design, social media, and product delivery teams.
 

You will be responsible for:

  • Planning and creating engaging content (blogs, whitepapers, case studies, newsletters, website copy, brochures, and ads) aligned with GTM goals and marketing strategies
  • Ensuring consistent brand tone and messaging across all content platforms
  • Optimizing website and social media channels for visibility, relevance, and SEO best practices
  • Developing storytelling frameworks that reinforce our market positioning
  • Writing and editing PR articles, managing media relations, and contributing to thought leadership initiatives
  • Organizing and managing podcast content production and publishing
  • Creating and publishing social media content in collaboration with the social media manager and designer
  • Monitoring content performance and engagement metrics to refine and improve content strategy
  • Collaborating with the sales team to produce sales-enablement materials and impactful case studies

About you:

  • 2+ years of experience in content marketing or a similar role.
  • Excellent writing, editing, and storytelling skills.
  • Strong understanding of SEO and content optimization techniques.
  • Ability to manage multiple projects simultaneously with great attention to detail.
  • Superior organizational and time management skills.
  • Experience collaborating with cross-functional teams (sales, design, social media).
  • Working knowledge of AI tools to boost content creation efficiency.
  • Solid understanding of the tech and AI landscape to ensure content is accurate, relevant, and meaningful.
  • Familiarity with content marketing tools such as CMS platforms, SEO tools, and Google Analytics is a plus.
 

Your mindset: 

  • You’re not afraid to fail – you learn from it
  • You ask questions until things are clear – understanding matters
  • You believe good content starts with great collaboration
  • You value creativity, curiosity, and quality
  • You like to have fun while delivering meaningful results
     

Nice to have:

  • Bachelor’s degree in marketing, communications, business, or a related field preferred.
  • Experience in the IT or AI industry.
  • Experience with designing and editing graphics, photos, or videos.
  • Experience working with CRM platforms or marketing automation tools.

What we offer:

  • Knowledge budget: extra money for conferences, books, and training of your choice
  • Flexible working hours and remote work
  • Loyalty coefficient 10% on net compensation after 3 years in SmartCat, 20% on net compensation after 5 years
  • End-of-year bonus program
  • We are transparent - from salary, strategy, financial reports, and beyond
  • You will have our full support towards gaining expertise
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